About True North NB
What is it?
True North came from a love for our home in Northern New Brunswick.
We've always been drawn to it and affected by it.
The nature, the people, the cultures, the land.
At some point we felt we had a vision of what the place is about and what makes it special, and it started to form the identity and pieces that make up True North NB the brand. Its our interpretation of where we live through style, art, music, humour, whatever comes up.
We hope you enjoy our take on this beautiful and wild corner of the world.
Our Values
We aim to showcase our way of life in a way that is authentic and representative of our diverse communities. Some english, some Acadian, some Mi'gmaq. Artist and local business collaborations.
Designed in Northern New Brunswick, but sourced globally
When building True North NB™, we looked at producing everything 100 percent in Canada. While there are great Canadian manufacturers, the pricing would have pushed us beyond what felt reasonable for our community. We design everything here in Northern NB and work with trusted global partners to keep quality high and prices fair.
We did find some great Canadian suppliers along the way, and a limited Made in Canada Collection is in the plans. Stay tuned.
In the meantime here are a few of those Canadian suppliers, check them out they have great products:
Stanfield’s
Truro, Nova Scotia, Canada
Jerico
Toronto, Ontario, Canada
Toronto, Ontario, Canada
Muttonhead
Toronto, Ontario, Canada
Every Order, A Little Contribution to the Salmon
If there’s one thing that brings people together in Northern NB, it’s salmon. River life runs deep here, which is why we donate $1 from every order to the Atlantic Salmon Federation to help protect it for generations to come.